Why Smart Businesses Pair Blogs with Video
If you’re a South African business owner today, you already know the digital space is noisy. Ads follow you everywhere – Google, Facebook, YouTube. But when it’s time to make real business decisions, do you actually trust those ads?
The 2024 Digital Marketing Report says no. In fact, the majority of decision-makers, from business owners to executives, trust articles and reviews far more than ads, influencer posts, or banners.
That’s a game-changer. It tells us that blogs and articles are the foundation of trust in 2025.
But here’s the catch: trust alone isn’t enough. In a world where attention spans are under 8 seconds, you also need to grab attention quickly. And that’s where video steps in.
🔑 Blogs Build Trust; Videos Capture Attention. Together, They Drive Growth.
- Articles and blogs = credibility, authority, depth.
- Videos = visibility, recall, emotional connection.
💡 Think of it like this: your blog earns trust, but your video gets it seen. When paired together, they create influence.
📊 The Numbers Don’t Lie
- 96% of marketers say video raised brand awareness;
- 82% saw increased traffic, 88% generated more leads, and 84% boosted sales.
- Websites with video keep users on-page 88% longer, with engagement rates above 40%.
- Short-form video (under 1 min) is the king of engagement: 83% of marketers say it performs best, with retention close to 50%.
And on the blog side? Articles still reign supreme in trust and search visibility, making them the perfect partner for video.
🚀 The Funnel That Works in 2025
- Short Video grabs attention on social (Facebook, YouTube, TikTok).
- Blog Article builds credibility and depth, answering the real questions decision-makers have.
- Call-to-Action turns trust + attention into leads and sales.
It’s a one-two punch: visibility plus credibility.
🎥 Why Djedai Studios?
At Djedai Studios, we don’t believe in content for content’s sake. We build content ecosystems that connect the dots:
- Blogs that make your business the trusted voice in your industry.
- Videos that amplify those stories across social media.
- A combined strategy that ensures your message isn’t just seen – it’s believed and acted on.
👉🏽 Ready to win both trust and attention?
Let’s create blog + video strategies that put your business at the front of the conversation – and in front of the right decision makers.
Hit that WhatsApp button, fill in the form or email us on tlhogir@djedaistudios.co.za for your comprehensive strategy session.
References:
2024 Digital Marketing Report
Online Statistics: teleprompter.com, lifewire.com, demandsage.com, wistia.com, sundaysky.com
